About PHB


Who We Are...

PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award winning ethical beauty products. We're home to the world's largest range of Natural, Vegan, Cruelty Free & Halal Certified beauty products. Our skin, hair & body care products are handmade in the UK and we DO NOT test on animals. We are also palm oil free!

Our extensive selection includes: Skin, Hair & Body care, Mineral Cosmetics, Male skin care and Natural Remedies for Sensitive Skin, Eczema, Psoriasis & Acne. 


Join Our Ethical Beauty Revolution... 

We are the original ethical beauty brand and we are on a mission to provide you with product purity. Our ethically made products are the safer choice for your own health and for the environmentWe raise awareness about ethical issues that arise in the cosmetics industry such as the relentless use of animal derived ingredients, animal cruelty, plastic micro-beads and the destructive use of Palm Oil

All PHB Ethical Beauty products are free from alcohol and all harmful chemicals. As a fresh, young and conscious company our products are selling in over 40 countries worldwide and we run PHB stores in Europe and Asia .

20% of Net Profit goes to Charity

As a compassionate company we are excited to donate 20% of net profits to charity to help improve the lives of people and animals in the UK and around the world. 

For People Not Profit! 

Our dream is to turn PHB Ethical Beauty into a not-for-profit organisation that makes a difference in people's lives and we are delighted to have created our very own charity The OneLove Foundation. Together with your help we will support people and animals here in the UK and further afield. If you have any worthy causes you'd like to let us know about, we'd love to hear from you. Email us at charity@phbethicalbeauty.co.uk

A Love Exchange...

When you purchase PHB's 100% Natural products you don't just receive a handmade beauty product that works for your skin & benefits your overall health and well being. YOU, in fact make a positive impact on our beautiful planet as you directly contribute to the support of those in need, every single time you order with PHB Ethical Beauty! Now that's a true love exchange.

How We Began Our Ethical Journey...


Hi! I'm Rose Brown, founder of PHB Ethical Beauty. I founded this company as I believe everyone should be able to enjoy truly ethical, conscious & effective beauty products. 

At a young age I was made very aware of the harmful ingredients you commonly find in beauty products such as, petrochemicals and cochineal (crushed insects) for instance. Many people are still yet to realise that most products contain unethical ingredients that can irritate skin, cause harm to the earth & animals and have long term effects on our health. These skin irritating chemicals, harsh alcohols and animal derived ingredients aren't hidden away and their use isn't denied, it's just accepted as normal

I strongly feel that the products you choose to use on your body should be made in balance with what you believe. Using products that are better for our health, the environment and the welfare of animals makes us feel good and we’re empowered by choosing products that benefit our skin and those around us. When we’re truly taking care of ourselves and our planet our inner beauty glows as well as our skin!  

Along with my partner John and his mom Sally we began to develop a range of beauty products inspired by nature and created by hand using cutting edge natural formulas and ethically sourced ingredients. 

In the Summer of 2012 we launched our unique product collection comprised of over 200 products and a new concept was born - PHB Ethical Beauty.



A True Family Business...

We are a true family business! Our team has grown to include our Moms, Dads, Aunties, Brothers & Sisters and close family friends! We have also been able to find & connect with like-minded people who believe in PHB's values and who help us run our stores and warehouse!


What does PHB stand for?


Pure. Handmade. British.


Where we make our products...


Our manufacturing unit is situated in the South of England and is family owned and operated. This is where we produce all skin, body & hair care products. They are hand blended, filled and labelled by hand (Most companies would use machinery for this). We feel the fact that all of these processes are done by hand means that each product is made with extra loving care and greater attention to detail ensuring the highest quality product. Many companies like to use machinery to keep costs lower and lower, however as we continue to grow we want to create more job opportunities. We believe in people over profit!

Our new cosmetics range is manufactured in Canada where we have a team of experts in formulating and manufacturing the purest vegan cosmetics. We have worked hard to develop a pioneering range that is of exceptional quality and provides unrivaled results. We've done it!


Why Vegan?

At PHB we believe that the earth provides us with everything you need to have healthy, happy skin. Mother nature provides a remedy for all your skins needs and there is no need to use animal ingredients or harmful chemicals. We feel it's our responsibility to have a positive impact on the planet, to care for our environment and for the welfare of animals. This is why our entire range is certified Vegan & Cruelty Free.

  • No Alcohol
  • No Animal Ingredients
  • No Animal Testing
  • No Parabens
  • No SLS / SLeS / ALS
  • No Palm Oil
  • No Synthetic Fragrance / Parfum
  • No Colourants /Dyes
  • No PEG / Petrochemicals
  • No Formaldehyde
  • No DEA / TEA / Phthalates 
  • No Urea


Our ingredients are always ethically harvested and responsibly sourced. We research endlessly the finest and most beneficial natural ingredients to blend with our organic produce and creating effective and ethical beauty products is our passion!


Some of our Ethically Harvested Ingredients: The Minerals in our cosmetics are sourced from India where they are mined ethically. The owners of the mine help to fund schools and daycare centres so that the quality of life for their employees is fair. The Organic Shea Butter in our products comes from a women's Co-op in West Africa.  


Eco-friendly Packaging


We use eco-friendly packaging that comes from post consumer recycled sources. Much of our packaging is 100% recyclable, including our Aluminium lids, PET Bottles and Glass Jars. We ask that you recycle your PHB packaging and do your bit to help the planet.


"A family business... 20% of profit goes to charity"